A Strategic Redesign for Flip Funnel : Product Marketing Agency
UI/UX Case Study
Overview
Flip Funnel is a fast-growing product marketing agency that helps SaaS companies scale through tailored go-to-market strategies. Despite a strong portfolio and proven results, the agency was struggling to attract enterprise clients and retain a consistent brand presence across channels.
Problem Statement
Their design system and brand voice felt fragmented, outdated, and failed to reflect the agency’s sharp, data-driven, and creative ethos. Flip Funnel's identity didn’t align with its evolving audience.
Inconsistent Visual Design
Generic Voice and Brand Positioning was not defined.
Conversion Drop
My Role
As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy
As the lead designer, I owned the complete rebranding of Flip Funnel — from visual identity and design language to tone of voice and UX components.
My work spanned:
Brand strategy & workshops
Typography, color, iconography, and grid systems
Voice & messaging principles
Website UX revamp
Social and pitch deck design templates.
Impact
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
My Role
As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy
As the lead designer, I owned the complete rebranding of Flip Funnel — from visual identity and design language to tone of voice and UX components.
My work spanned:
Brand strategy & workshops
Typography, color, iconography, and grid systems
Voice & messaging principles
Website UX revamp
Social and pitch deck design templates.
Impact
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
My Role
As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy
As the lead designer, I owned the complete rebranding of Flip Funnel — from visual identity and design language to tone of voice and UX components.
My work spanned:
Brand strategy & workshops
Typography, color, iconography, and grid systems
Voice & messaging principles
Website UX revamp
Social and pitch deck design templates.
Impact
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
My Role
As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy
As the lead designer, I owned the complete rebranding of Flip Funnel — from visual identity and design language to tone of voice and UX components.
My work spanned:
Brand strategy & workshops
Typography, color, iconography, and grid systems
Voice & messaging principles
Website UX revamp
Social and pitch deck design templates.
Impact
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
Information Architecture
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
My Role
As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy
As the lead designer, I owned the complete rebranding of Flip Funnel — from visual identity and design language to tone of voice and UX components.
My work spanned:
Brand strategy & workshops
Typography, color, iconography, and grid systems
Voice & messaging principles
Website UX revamp
Social and pitch deck design templates.
Impact
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
Information Architecture
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
My Role
As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy
As the lead designer, I owned the complete rebranding of Flip Funnel — from visual identity and design language to tone of voice and UX components.
My work spanned:
Brand strategy & workshops
Typography, color, iconography, and grid systems
Voice & messaging principles
Website UX revamp
Social and pitch deck design templates.
Impact
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
Information Architecture
Designed a scalable design system used across 5+ client-facing platforms
Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients
Revamped the homepage → 28% boost in average session duration
Improved brand consistency across sales decks → 2.5x more client pitch conversions
Introduced tone-of-voice guidelines → increased social post engagement by 34%
